OnlineRock
is pleased to offer the following columns and articles from
our friends and partners in the music world. These are
real life experiences and "how to's" to help you
make the most of your music. If you're interested in submitting
an article, please email info@onlinerock.com.
Beginner's Guide to Getting Your Music on the Radio - "The albums we keep and play are ones that creep us out, make us dance, remind us of long drives, or tap into that rage we feel every time we check the clock at work and it still isn't 5 o'clock yet."
A Guide to the Music Business - As a business, the music industry requires many people of varying backgrounds, skill sets and talents to keep the musical machine running, and if you love music so much you want to spend most of your waking life immersed in it, then a career in the music industry might be for you.
Creating a Guitar Playing Style as Distinctive as You - At some point in your guitar-playing career, you'll want to start working on your own style. Naturally, you will have to get the basic guitar skills and strategies under control first. Can you imagine anyone not wanting to express themselves in a way that's uniquely "them"? If you want to really learn how to play guitar and sing, you will at some point need to do better than merely copy different guitarists' sounds.
How To Get An Endorsement - Free stuff! Everybody wants it. Getting free gear and being able to say “I endorse so and so” is a very interesting topic, and one that is often approached from the wrong angle with the wrong intentions that deliver the wrong results. Loren Weisman shares his views on what you need to do to get an endorsement and what not to do when approaching potential partners.
Gig and Tour Press Tips - I recently received a question from a musician who is having
more than her fair share of problems obtaining print media
coverage in areas where her band is touring.
Hopefully, my advice and ideas that I gave her can benefit you
and your band as well should you experience similar difficulties
with obtaining print media support for your gigs/tours.
Fan Email Marketing Made Easy - Using
emails for online music marketing proves to be a
very difficult task to master, but a very important
one that every artist must master. Newsletters allow
fans to stay connected with the artists without the
added effort of returning to the artist’s site.
How
To Sell *LOTS* Of Digital Downloads -
This is more of a tip than an article, whereby,
I want to show you how you can begin experiencing
tremendous digital download sales in your own
local area in only a week or less by Kenny
Love.
Defining
The True Artist - Remember,
the true artist simply communicates from within.
All other extraneous thoughts, influences and
distractions need to fall by the wayside.
Mixing
and Mastering - You’ve
taken all the steps to ensure your CD presentation
package look professional, attractive and irresistible
enough for an A&R person to give your music
a listen. In most cases, you only have one
shot at this. Is there anything else that you
might be overlooking?
How
to Get Targeted Traffic To Your Music Website - Search
engines are now giving more relevance to websites
based on how their link is displayed on external
sites, compared to any text residing on their
own domain.
Professional
Package - A
poorly put together package wreaks of laziness
- a trait that no artist can possibly expect to
live with today by Chris Standring.
Song
and Film - After
being turned down by pretty much every film
placement company, I decided to do it myself.
I made more money than I did touring in a
signed band for 5 years!
How
and Why Major Labels and Independent Labels
Work Together - Major
labels and independent labels have a legacy
of exposing and discovering all the great
music of the last century, but the role these
two types of record labels have played over
the decades has changed as much as the music
itself has changed.
The
Business Plan: Road Map to Success - What’s
In It and Why You Need One by John Stiernberg,
the co-founder of Succeeding In Music, a multimedia
publisher of business education tools for music
industry professionals.
How
Touring and Radio Work Together - Whether
you are playing a tour yet or not, you should start
with small market commercial regular rotation (or mix/specialty
or college), and see what areas you are getting support
from, and using that to book additional gigs.
Getting
the Goods on Gigging - Preparation
is key. It will allow you to perform stress
free, and make the club owners happy
First
Impressions - There
are plenty of stories of demos that have simply
been thrown away without a single listen based
on the package alone by Ken Klar.
The
Road To Artistic Greatness - Many
artists may be technical experts. But at the end
of
the day, these are merely tools. Written by Chris
Standring.
Songwriting
101 - This class will enhance
your ability to create glorious musical masterpieces
that heretofore have never been heard.
Finding
Gigs Out of Town and Getting Booked -
An excerpt from "STREET TEAM" a new music
marketing strategy for indie artist by Chris Standring.
Capitalizing
on High-Profile Gig$ - The next gig that you have,
consider contacting a popular retail music store in the
area, in the interest of adding more income to your opportunity.
Building
a Fan Base - Who needs One and Why
- by Ken Klar of Must Have Music.
Why
hire a writer? (And how to do it.) -
You know your press material and your web site content are
important tools but
expenses are tight. What should you do? by Jerry Karp.
Listen
Up!
-Top drummers sound off on session work and offer handy
tips from Bruce Shutan original printed in Drum Magazine.
Hints
On How To Submit Music For Review - Getting the
attention of music reviewers can be almost as difficult
as breaking into a bank by Jodi Krangle from the Muse's
Muse.
What
Songwriters Need to Succeed -
Excerpt From "A Meeting of the Minds" Through their own
real world experience, songwriters proceed to dissect what
they need to succeed.
The
Virtual Musicians Guide to Promoting Your
Music - How to put together a promo
kit and promote your music.
Guitar
Lesson: Riff Building Using a Three Scale Progression
- Our
first guitar lesson from Billboard Magazine's top rated
instructor, Scott Morris.
It's
a Jungle Out There! - There are so many conflicting
philosophies on the songwriter demo, that books have been
written and wars nearly fought on the subject by Bob Angello
reprinted from The Muse's Muse.
Custom
Drums - Carving out an entrepreneurial
niche in the competitive music business and world of drummers
by Bruce Shutan.
The
Inspiration to Go Further - Ken Kesey had
quite an impact on American culture itself, and his
influence ranged far beyond the narrow confines of
the San Francisco music scene.
How
To Sustain A Career In Music - Whats
a rising star to do if he rejects the life of a 9-to-5er
but cant quite get his rock band out of the garage
and into the limelight? By Bruce Shutan.
What
You Need To Know When Manufacturing Your Compact Disc
- Youve
made a CD, now you need to get it manufactured. Who do you
trust with your precious project?
The
Art of Networking - I suppose it is
possible to become a successful musician ...Then
again, it is always possible to win the lottery!
Newscasting
and Music Promotion: Quick Hits for Quick results
by David Nevue, reprinted from The Muse's Muse.
On-Line
Auctions - Ten tips for bidding safely on your
dream guitar by Jon Spear.
The
New Model - The advent of music industry
trade shows and festival ... has forever altered
the landscape for bands" See what you
can do to get signed.
Promoting
on the Web - The value of directories by Jodi
Krangle, reprinted from The Muse's Muse.
Six
Easy Steps To Writing Hit Lyrics - By Molly-Ann
Leikin, Creativity Consultant, reprinted from The Muse's
Muse.
Reality
Check - While we all struggle with
playing and writing... some musicians are struggling
with problems of a much more diabolical nature.
How
to become a Pop Star in 10 easy lessons
- By Tor Hyams, reprinted from The Muse's Muse.